Luxury look, value reality

The 2013 Kia Optima in Kenosha, WI has all the looks and feels of a sedan that far belies its rather modest price tag. Soft-touch features and creatively textured plastics cover most surfaces. More important, however, is Kia’s commitment to safety. In the unfortunate event that you are involved in a crash, the Optima has almost the whole passenger compartment surrounded with airbags to keep everyone as far out of harm’s way as can be expected. Some of the passive safety features available on the Optima, available at Palmen Kia, are four-wheel anti-lock disc brakes, traction and stability controls and hill start assist. You will also have the option to include a rearview camera. In government crash tests, the Kia Optima scored a top rating of five-out-of-five stars in tests including overall frontal crash and side-impact tests.

Unique options abound

One of the most striking optional features of the Kia Optima is the panoramic dual sunroof. Just because someone is sitting in the backseat doesn’t mean they shouldn’t get some sun on their face. Kia has come a long way from the value-driven car maker it was at the beginning of the decade. Numerous unique options are available and are not options as they are standard equipment. Some of the standard features that make their presence known are: Smart key & Push Button Start, steering-wheel-mounted audio and cruise controls, USB and auxiliary input jacks and standard AM/FM/CD/MP3 six-speaker audio system. Also available on all trim models is Bluetooth wireless technology that allows you to safely answer a phone call without taking your hands off of the wheel and potentially violating local road safety ordinances.