**LOCAL TRADE**
**CD PLAYER**
**BLUETOOTH**
**FUEL EFFICIENT**

Awards:
* 2014 IIHS Top Safety Pick * 2014 KBB.com Brand Image Awards
Reviews:
* If you need a roomy family sedan but you refuse to drive a boring car, take a look at the 2014 Kia Optima. Fuel-efficient, powerful and fun to drive, the Optima's stunning good looks are mirrored inside its well-appointed cabin. Source: KBB.com
* Lots of standard and optional features for the money; handsome-looking cabin with easy-to-use controls and comfortable front seats; top crash scores; lengthy warranty. Source: Edmunds
* With world-class engineering, outstanding performance and advanced safety systems, the 2014 Kia Optima gives you good reason to be passionate about driving a midsize sedan. It combines bold exterior styling, performance and a spacious, luxurious cabin. Some key updates for the 2014 model include lightly redesigned front and rear, new seat design and more high-tech features. It also comes with a long list of technologically advanced features for your entertainment, convenience and safety. With the Optima, exhilaration is standard. The key to its exciting performance are the two available engines: the 2.4L Gasoline Direct Injection with an EPA rated 24 city/35 hwy mpg or the turbocharged 2.0L GDI I4 engine that delivers 274 horsepower and fuel efficiency of 22 city/34 hwy mpg. The Optima also has a standard 6-speed Sportmatic transmission for an engaging driving experience. The Optima Hybrid features a 2.4L Atkinson cycle 4-cyl. engine giving an amazing 35 city/40 hwy mpg. Spacious and comfortable seating can accommodate five adults and includes a driver's seat with power lumbar and available leather seat trim. Rear seats have a 60/40 split-folding design for added versatility. Optima EX/EX Turbo and SX Premium Packages include front and rear heated seats and heated front seatbacks for cold-weather comfort. The Optima is designed to make every drive a pleasure. The available Premium Touring Package includes features like the innovative UVO infotainment system which lets you use your compatible cell phone to make hands-free calls, receive and respond to text messages, listen to streaming audio, enjoy your personal music, and play your favorite song, artist or genre of music all by giving a single voice command, premium Infinity sound system for exceptional audio entertainment, and a panoramic sunroof. The available Technology Package includes a voice command navigation system, giving you access to detailed highway conditions from SiriusXM Traffic. Source: The Manufacturer Summary

About Us: Howard Palmen's sons, Ron and Roger, took over the business in 1970, and acquired the Dodge franchise. In the late 1980's, the business moved to a new, state-of-the-art dealership in the western part of Kenosha. Today the family tradition continues as Ron's son, Andrew, continues to move the business forward with the addition of a Kia franchise (1998) in Kenosha, a Dodge Jeep dealership (2001) in Racine, Wisconsin, and a Buick GMC Cadillac dealership (2010) in Kenosha, Wisconsin. All along, the group has stayed focused on high levels of customer satisfaction, being a sales volume leader and maintaining a well-trained staff of professionals.