There are a number of lists that automakers hope to make the top spot in, but this year Kia has made the top spot for the first time. Last year, the Kia brand was awarded second place in the initial quality rankings over many luxury brands, but this year Kia came in first. Kia ranked #1 in initial quality by JD Powers, ahead of Porsche and BMW. Read on to learn more about what sets Kia ahead of the competition.
How is Initial Quality Determined?
The initial quality study, performed for the last 30 years by JD Powers, takes a close look at the problems experienced by vehicle owners during the first 90 days of owning a vehicle. The initial quality ranking is determined by the number of problems experienced, and the types of problems.
According to the study, overall quality across the top automakers has increased at a much higher rate than usual over the last year. The addition of convenience technologies, along with better fuel economy ratings and modern design has boosted initial quality across the board.
Kia Beats All Luxury Brands in Initial Quality
For the first time in 27 years, a non-premium brand topped the rankings in initial quality, and we are proud to say that it was Kia. This was also the second consecutive year that Kia was ranked ahead of all the non-premium makes in initial quality.
The brands following Kia in rankings were Porsche, Hyundai, Toyota and BMW. With Kia leading the pack, it highlights the truly innovative and stylish designs that have made options like the Optima, Sorento and Soul such eye-catching vehicles in a crowded automotive marketplace.
Kia Vehicles for Sale Kenosha WI
At Palmen Kia in Brunswick, you can find the latest models in the Kia lineup. Our website offers information about all the vehicles on our lot, and an up-to-date inventory. You can schedule a test drive online or by contacting our experienced sales team. You’ll find a variety of prices and models, making it easy to drive home in something that fits your budget and lifestyle.