Palmen Kia of Kenosha

Kia Matrix Superbowl Ad

The new Kia ad is bringing back a character that everyone will recognize – Morpheus, played by Laurence Fishburne – from the Matrix films. But what does he have in store for these two unwitting valet patrons? It’s definitely not what they had in mind. And it may not be what you have in mind when you think of Kia or luxury, either. But that’s all the more reason to dive in…

A couple approaches a valet, looking to get their vehicle. Instead, they’re met with a chilly greeting and a choice.

Their options: Go back to what they previously thought a luxury car was all about, or experience something completely different. Something that will change what they think a luxury vehicle can be. Something like…

As for what happens next, well, it gets pretty interesting.  Care to view the whole thing for yourself?

Kia is challenging North America’s perception of them as a brand. But don’t think this is their first rodeo. The Kia K9 is already a popular luxury model in Kia’s home country of South Korea, and the Quoris enjoys great popularity in other parts of the world. If you’re curious but hesitant, just take a look for yourself as soon as it comes to our showroom. We’ll be sure to let you know once we’ve got this new and exciting option from Kia in stock. In the meantime, enjoy the Superbowl! Go, ______________ (insert your pick, we’re not too partial as long a the Packers aren’t involved)!